It's no secret that small businesses are facing one of the toughest periods in decades. The COVID-19 pandemic and many other issues have made them change the way they approach operations, sales, and other aspects of their businesses. Today, they need to explore more strategies that can support customers who also have had to adapt. Today, we’ll talk about a couple of the trends we expect to see in IT in 2021.
Social media has turned out to be a culture-defining technology. The massive amounts of people that use the services each week, and the large amount of time people spend on these platforms, makes them important resources for the lion’s share of businesses. The fact that the average user spends around two hours and 24 minutes per day perusing their social media gives businesses opportunities that weren’t available to them only a few short years ago. Today, we thought we would give you a look at how different sizes of SMBs utilize this technology.
Over the past year, entrepreneurs have focused on how to do business during the global COVID-19 pandemic. The public health crisis has been an opportunity for fraudsters and hackers, and the result has been an increase in losses (compared to the second-worst period on record) by over 50 percent. Let’s consider the situation, and how it is—unfortunately—getting worse.
If there’s one trend that is going to continue having an impact on a business’ technology, it’s mobility. People are simply doing more while mobile, having the technology to shop, manage their finances, and yes, work productively. Let’s pause and consider how a small business could leverage this mobility to its benefit.
Many business owners understand the benefits that technology can have for a business, but just can’t bring themselves to commit to implementing that technology due to the cost, either in capital expenditures or in the shift in operations. The fear of not being able to successfully integrate certain technology will, over time, hold your business back. Today, we’ll describe why it’s essential to have a technology strategy, and how to stick to it.
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