Sherlock Holmes is one of the most famous detectives in fiction, but without his dear Dr. Watson, he would have been stumped on occasion. There’s a good reason why IBM named its super-intelligent computer, Watson, after the famous character. True to its namesake, Watson is now being used to safeguard 40 organizations from cyber security threats.
There’s no question about it; hackers make things difficult for businesses of all industries and sizes. They go out of their way to steal data and turn a profit off of it, as well as misrepresent organizations and individuals. The business environment is chaotic enough without hackers mucking everything up. However, the recent hacking attacks behind the group Anonymous have evolved the persona of the typical hacker into something very different.
When you think about the stock market, one vibrant image that comes to mind is the chaotic trading floor of the New York Stock Exchange, with traders climbing over each other and barking orders. Today, the NYSE trading floor is much more subdued, a testimony to just how much technology has changed the financial marketplace.
Do you remember the days where you didn’t have the the Internet? Remember going to the library to research information, or using a phone book to find contact information for an important contact? These are only a few ways that the Internet has changed society.
Every business owner understands that having a good reputation is paramount toward their success. Yet, some business owners may not fully grasp just how much the Internet influences their company’s reputation in today’s business environment. In order to find out what the people of the Internet are saying about your business, you have to manage your company’s online reputation.
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